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NHRA Summit Sport Compact Drag Racing Series

GLENDORA, Calif. - Auto Trader Magazines, owned by Trader Publishing Co., has reached an agreement with NHRA to become the title-rights sponsor of NHRA Summit Sport Compact Drag Racing Series events in Gainesville, Dallas, and Woodburn, Ore. This is Auto Trader Magazines' first involvement with NHRA.

The third annual Auto Trader Magazines Southeast NHRA Sport Compact Nationals will be held May 17-18 at Gainesville Raceway. The third annual Auto Trader Magazines Texas NHRA Sport Compact Nationals will be contested at Texas Motorplex Aug. 8-9. The second annual Auto Trader Magazines Northwest NHRA Sport Compact Nationals presented by Les Schwab Tire Center is set for Aug. 23-24 at Woodburn Dragstrip. ESPN2 will broadcast 30 minutes of event coverage from all 10 races in the series.

"We recognize the tradition and value that the NHRA name carries, and we're excited to join NHRA's sport compact series," said Christine Nicoletta, event marketing manager for Auto Trader Magazines. "The youth market is very important to Auto Trader Magazines, , and we recognize the need to embrace this rapidly expanding demographic."

"We are thrilled to have Auto Trader Magazines join the NHRA family and support the NHRA Summit Sport Compact Drag Racing Series and three of the premier venues on the IN 10-race schedule," said Bob Wagner, NHRA vice president of sales and business development. "Involvement from dedicated companies like Auto Trader Magazines helps reinforce the fact that NHRA is the leading sanctioning body for sport compact drag racing."

Trader Publishing Co. is the nation's largest publisher of classified advertising and photo advertising magazines. It publishes more than 600 publications, has operations in more than 175 markets, and reaches 80 percent of the United States through 238,000 distribution outlets.

Besides Auto Trader and Truck Trader magazines, Trader Publishing Co. publishes various publications that deal in classified-ad publications and photo guides for a variety of items, such as cars, trucks, and yachts, and editorial magazines targeted to specific audiences, such as race car enthusiasts, professional carpenters, boaters, and tow-truck operators.

Copyright National Hot Rod Association May 2, 2003
Provided by ProQuest Information and Learning Company. All rights Reserved


 
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